While globalization is at its pick, Digital Marketing is getting more & more spotlights for the development or growth of any organization. No doubt that Marketing is the heart of a business, Digital Marketing could be compared as the ventricles. Just by using only some kilobits of brain cells, any company can literary earn in millions within a month or two using Digital Marketing. Never heard of it? Well, you are keeping your business away from the ultimate level. Although Digital Marketing is comparatively a new idea, there are hundreds of misconceptions, rumors & superstitions related to this ‘hot cheese cake’. Today, I will take some time and talk about some topics relating to the subject. Want to learn something cool? Stay tuned, will you?
So, What is Digital Marketing?
Digital Marketing is also a branch of marketing that uses digital devices used by marketing specialists to carry out promotional messaging and measure its impact and discussing the outcome with the clients. So, by using the internet and any online-based digital technologies (like a desktop, mobile phones, search engines, social media, email, mobile apps, websites and other digital media and platforms), we can promote any products and services.
Time for some statistics. Believe it or not, 85% of US citizens go online on a daily basis! That’s not all. Around 48% Americans go online multiple times a day while 31% of them reported to be going online almost constantly.
Not an USA citizen? Don’t care about USA & it’s graphs? What if I say, you can (potentially) reach to 5.18 Billion people & let them know about your products or services (and I am not joking)!
As our lives are getting more and more digital, while smart phones & internet are on (almost) every hand, why not use this opportunity to promote your business? Let the whole world know how you can contribute to others’ personal or professional lives to make them easier.
Does Digital Marketing actually work? Do I really need it?
Does Marketing work? Of course it does. It is just another core form of marketing. Digital Marketing can easily shapeshift into online videos, display ads, search engine marketing, paid social ads and social media posts. It is sometimes compared to our well known “traditional marketing” such as magazine ads, billboards, and direct mail.
Still not convinced? Scared to invest in this sector?? Well, it really does not matter if you participate or not. Global Industry Analysts Inc. (GIA) already published a market study that global digital advertising and marketing sector is reaching $786.2 billion by 2026! And guess what, clicks and display ads would be the most dominant forms.
HOWEVER! To make any project successful, planning & customizing ideas through feedback & output are the key. You need to have a target audience, know what your customer wants, the strategy to run a campaign to make it successful & having some alternative ideas of campaign (IF the current campaign fails by any chance).
Things will get clear with example. Let’s take a look at an ad of Microsoft’s Surface Laptop 5:
Video: Ad of Surface Laptop 5
Video: Japanese Computer Commercial Mouse
Fortunately, both of them work!!! If you know how to deliver your message to your customers loudly & clearly, any idea can work (probably). Your content may vary when you change the product/service/objective/age/gender/religion/region etc. Communication & analyzing the output are extremely crucial in Digital Marketing. To be successful in Digital Marketing, focus on 4 vital limbs:
- Have a Goal and Objectives.
- Know How to Reach Your Audience.
- Creating an Effective Funnel.
- Creating Effective Contents.
Now that you know the secrets of Digital Marketing, remember in these 5R’s:
You have a plan? Feeling confident on trying Digital Marketing? Your customers are online, strolling on the internet. Go, reach out to them, get your product/services in front of them. You will miss every shot you don’t take.
What are the benefits of Digital Marketing?
Both conglomerates and mom-and-pop shops can be benefitted from some form of online advertising. Another surprising fact, about 88% of the consumers who searched for local stores in Google on their smartphone visited or called a store within a day? No kidding, almost 46% of all Google searches were related to local information.
Let’s analyze the possibility of Digital Marketing from a businessman’s point of view. A businessman can gain:
- Attention from Both Local & International Potential Customers: Digital Marketing is mostly internet based. So, anyone who is using internet can be your customer. Instagram has currently over 35 billion active users, estimated to surpass 2.5 billion by the end of 2023. Facebook has almost 3 billion active users. Twitter has 450 million monthly active users. What? Twitter is not performing good?? Don’t get deceived by just the numbers. Twitter has a loyal audience of those that log in on a regular basis (about 259.4 million from the total audience). So, ignoring social media platform might not be a good idea (just saying).
- Unlimited Customer/Client Targeting Options: Users of social media are increasing day by day. More the user, more the potential customer. Also, it offers you unlimited options for targeting the right audience at the right time. You need a review of a product which is currently on a beta phase? You are wondering will it be a good idea to put it in the market with ‘This’ price. Tell me; where you can find the response faster and effectively to your brand or your latest campaign, other than the platform of Digital Marketing? It is also easy to find out if you are on target and how well your campaign is functioning. You can redesign and improve your methods like retargeting, audience lists, surveys, reviews, backlinks, landing pages, Google analytics, and others to your choices.
- Access to More Data: You can gain access to crucial statistics regarding your clients’ behavior during the purchasing cycle, their preferences, purchase quantity, referable to others or not, and so much more. Utilizing those information, you can determine what works and what doesn’t and adjust your plan accordingly.
- His/Her Social Currency Increased: Social currency describes your company’s online value. Social currency is important since it has a direct impact on your visibility. You may be just one ‘Like’, ‘Comment’ or ‘Share’ away from reaching your targeting sales goal! Just one ‘Like’, ‘Comment’ or ‘Share’ generates more suggestions for hundreds or thousands others. It is ‘That’ easy to generate new customer, reaching your sales goal & developing your brand. Also, no need to mention, both new and recurring clients will increase as your social currency increases.
- Easy Interaction with Customers: Digital Marketing offers higher and easy interaction with customers. Stop investing thousands on door to door sales persons. Instead, invest your time and money smartly on email, instant messaging, website content, videos, images, social media posts, SMS, widgets and banners. These are easy ways for instant interaction with customers. You can also provide useful advice through blogs or opinion columns, leverage influencers to promote your brand, trade guest posts with other companies, develop case studies, and convert customer engagement into content. Best of all, you can have an impact without investing a lot of time, energy or resources.
- Customer Loyalty & Credibility: Loyal customers are the most important asset of a business. Consumer loyalty is crucial to the success of any organization since a satisfied consumer will not only return but will also promote your items to their friends and family. To make your customers brand loyal, you can communicate with them, solve their problems, answer their queries, and operate loyalty programs.
- The Ability to Build a Brand Quickly: Ever heard of Kylie Cosmetics, Anomaly, Chamberlain Coffee or Mr. Beast Burger? These companies used web marketing to succeed rapidly in a market that was dominated by L’Oreal, Lakme, Starbucks and McDonald’s. That is the strength of digital marketing—it allows you to swiftly establish a brand.
Cost Effective Marketing Policies: Compared to conventional marketing strategies like TV or print advertising, digital marketing is more cost-effective. You can achieve your targets and build campaigns with a greater return on investment (ROI) for your company with digital marketing. You can deploy your market dollars appropriately when you have access to hard data that can be accessed in real-time. Additionally, you may modify your marketing approach as you go rather than abandoning it and beginning over or learning that your strategy was unsuccessful after the fact. This strategy can help you save thousands of dollars and, over time, increase your return on investment.
How many ways we can Market Digitally?
Good question. Digital Marketing targets two types of business services.
- B2B (business to business) companies;
- B2C (business to consumer) companies.
There are a lot of forms of Digital Marketing. Some of them are known as:
- Social Media Marketing
- Email Marketing
- Content Marketing
- Search Engine Optimization
- Pay-Per-Click Advertising
- Video Marketing
- Blogging & Affiliate Marketing
- Website Marketing
- Search Engine Marketing
- Contextual Advertising
- Traditional Offline Marketing
When to Hire a Digital Marketing Agency?
Striking a balance between your major business activity and digital marketing might be tricky. Trying to manage digital marketing on your own can only harm your organization due to its complexity and the fact that you are not an expert in this field. To realize the aforementioned benefits of digital marketing, you must seek expert assistance. Here are some signs that your company should hire a professional digital marketing agency.
- The Return on Investment (ROI) is Staying Low: If your previous strategies weren’t very effective, you might want to partner with a digital marketing agency. Your marketing team may not be able to prioritize crucial elements like SEO, PPC, and Google Analytics because they work across several channels. In contrast, digital marketing organizations have the knowledge and resources to manage every part of the industry and assist you in achieving your online marketing objectives.
- Your Marketing Team is Not Technologically Skilled: Digital Marketing is not as easy as it may seem. You need get used to with various analytical technologies and constant awareness is a must to be successful in Digital Marketing. This is very tiring, boring and stressful. Even if someone is familiar with these technologies, they might not be able to use them to their full potential. Only a specialist in digital marketing would understand how to make use of these resources and help you to grow your business.
- You Are Unable to Keep Up with Trends in Digital Marketing: Google’s algorithm is always evolving. The most recent technologies, techniques, and trends in digital marketing must be routinely kept up with. A digital marketing specialist will be able to follow all of this closely even if you can’t. Additionally, they will develop practical plans to provide your business an advantage over rivals.
- You are not technologically proficient: If you want to scale your digital marketing efforts at the greatest prices, working with an agency can be the ideal option. Keeping a team of experts on staff in-house and investing in the newest equipment can be more expensive than working with an agency. On the other hand, when you work with an agency, you can hire the best experts and the most advanced tools available without having to shell out a fortune for purchases and training.
Digital marketing is a must for every business that wishes to succeed in the digital age. Whether it is growing your brand or improving sales, there are no limits to it. By understanding what’s coming ahead in the digital space, you can take advantage of it and future-proof any business. However, depending on how you execute it, it can make or break the business you run.
Need a hand to take your business to next level? Contact us right. Global Business Outsourcing is a digital marketing firm situated in Dhaka, Bangladesh that provides services such as SEO, SEM, PPC, and Social Media Marketing. We can help you achieve your marketing goals at the lowest possible cost.
